LINDSAY BAKER

Selected Work
CENTER CITY
campaign
FLASH FITNESS
brand identity
TEEN SPIRIT
campaign
MULLEN 50
branding
AmperSPAM
typography
SAFETY 1ST
campaign
CJP
campaign
RISE UP
campaign + branding
ZILDJIAN
etc.
BANANA BOAT
illustration
US CELLULAR
branding
SOFAR SOUNDS
poster design
McDONALDS
digital
PLAYGROUND
misc.
FILM
just for fun


ZILDJIAN + VIC FIRTH

Art Direction
Graphic Design
Photography
Advertising
Social Media

Team: Gary Mak, Lindsay Baker, Andrew Tamulynas, Pam Ricci, Mike Weber, Daniel Rojas, Scott Quade
During my time at Zildjian, I had the opportunity to lead, execute, and create for two iconic brands, Zildjian (Cymbals+) and Vic Firth (Drumsticks+). My role consisted of designing for all mediums including print, packaging, social, web, video, apparel and accessories, art directing photoshoots, editing and color correcting photography, executing brand opportunities, etc. and more! Whew.

To start with a brief history lesson, Zildjian’s cymbal-making roots trace all the way back to 1618 within the Ottoman Empire of Constantinople (modern-day Istanbul). The Zildjian family patriarch Avedis was the son of an Armenian metalsmith and servant to Sultan Osman II, as Avedis created cymbals for Sultan’s marching band. 

Flash forward to 1927, where Avedis III with the help of his uncle Aram, set up the first Zildjian cymbal foundry in America. 

1951 - Avedis A. Zildjian was issued the patent on the A cymbal. This demonstrated that by creating cymbals with varying thicknesses, you can achieve equally unique sound characteristics. 

1964 - The Beatles appear on The Ed Sullivan show and the demand for Zildjian cymbals explodes.

2010 - The Avedis Zildjian Company, the world’s leading cymbal manufacturer, and the Vic Firth Company, the global market leader in drumsticks combine forces.

Working at this iconic brand opened my eyes (and ears) to how many cymbals and other products Zildjian truly has. Spoiler, it’s a lot - like 80 pages worth as you’ll see in the catalog. While there were a ton more projects I’ve worked on at Zildjian, here are some of my favorites to share.

Cheers, Z.




 

© 2025 LB