LINDSAY BAKER

Selected Work
CENTER CITY
campaign
COPILOT
brand identity
FLASH FITNESS
brand identity
AmperSPAM
typography
CJP
campaign
RISE UP
campaign + branding
ONE MEDICAL
campaign
TEEN SPIRIT
campaign
SAFETY 1ST
campaign
MULLEN 50
branding
ZILDJIAN
etc.
BANANA BOAT
illustration
US CELLULAR
branding
SOFAR SOUNDS
poster design
McDONALDS
digital
PLAYGROUND
misc.
FILM
just for fun


ONE MEDICAL SENIORS

Art Direction
Brand Identity

Team: Lindsay Baker, Deb McDermott, Marie Rockett
Iora Health, a company that focuses on the benefits older adults on Medicare, is now owned by One Medical. A&G previous worked on the branding and campaign work for Iora Health, so, due to our relationship, they presented us with a new problem to solve. 

“What do you recommend we put in market that will resonate with both our legacy Iora patients and our new One Medical prospects?”

In partnership with the animation studio Hornet, we launched a new campaign that bridged the connection between Iora Health and One Medical. But more importantly, we showed how one sphere can have so much personality and reprsent each individual at One Medical. 


^Proof of concept
 

© 2025 LB