Selected Work

CENTER CITY
campaign

FLASH FITNESS
brand identity

TEEN SPIRIT
campaign

MULLEN 50
branding

AmperSPAM
typography

SAFETY 1ST
campaign

CJP
campaign

RISE UP
campaign + branding

ZILDJIAN
etc.
BANANA BOAT
illustration

US CELLULAR
branding
SOFAR SOUNDS
poster design
McDONALDS
digital
PLAYGROUND
misc.

FILM
just for fun

SECRET WORK

FLASH FITNESS

Art Direction

Graphic Design

Brand Identity

Team: Jess Tran, Celso Spina, Abby Fessler, Lindsay Baker, Jeff Marois

Flash Fitness isn’t just another gym — it’s a community built for ambition. Our team was tasked with creating a bold, energetic brand identity that captures Flash’s mission: to support everyone from first-time gym-goers to seasoned powerlifters in achieving their goals.

Leading a team of youths (my lovely designers) we focused on building a visual execution that feels clean, confident, and energetic — just like the Flash Fitness experience itself.

The final identity is flexible, dynamic, and scalable — perfect for a brand that’s all about growth and momentum. Whether it’s signage, apparel, or digital presence, every element reinforces the core message:

Flash is for the goal getters.

Now, to get on track with my fitness goals...

R1 Moodboard that didn’t quite make the cut...