Selected Work

CENTER CITY
campaign

TEEN SPIRIT
campaign

MULLEN 50
branding

AmperSPAM
typography

SAFETY 1ST
campaign

CJP
campaign

RISE UP
campaign + branding

ZILDJIAN
etc.
BANANA BOAT
illustration

US CELLULAR
branding
SOFAR SOUNDS
poster design
McD SHAKE A GIFT
digital
PLAYGROUND
misc.

FILM
just for fun

SECRET WORK

MULLEN 50

Graphic Design

Typography

Illustration

Packaging

Team: Allie Hughes, Lindsay Baker

Fun fact, Mullen first started in a mansion. I never got to work in that mansion, but I’ve definitely heard my fair share of fun stories. With that in mind, I got this stellar opportunity to work on the branding for Mullen’s 50th Anniversary. Fifty YEARS! What a milestone. It all started with a logo, so working with my ah-mazing Design Director, we played around with some old-fashioned style type for an old-fashioned type of agency. Yet, this agency has redefined what old-fashioned can really mean and is constantly moving forward.

With that, we were also prompted to develop a logo for a *never-produced* whiskey. It was called: Fifty Years of Entrepreneurial Spirit. With this exploration, I really dug into the classic victorian type styles. In one of the many 50 logos we did, there was one that was called the “Easter Egg.” This played off the many quirks within the Mullen mansion (like you know, haunted hallways and random spider door decorations). Not creepy at all, I promise.

So, I tied strong victorian type together with some spooky hints to illustrate Mullen’s past AND it’s future. While the bottle was never made, we ended up utilizing many of the logos created to announce Mullen in its finest 50th year.

Some of the misfits...ish