Selected Work

CENTER CITY
campaign

TEEN SPIRIT
campaign

MULLEN 50
branding

AmperSPAM
typography

SAFETY 1ST
campaign

CJP
campaign

RISE UP
campaign + branding

ZILDJIAN
etc.
BANANA BOAT
illustration

US CELLULAR
branding
SOFAR SOUNDS
poster design
McD SHAKE A GIFT
digital
PLAYGROUND
misc.

FILM
just for fun

SECRET WORK

RISE UP

Graphic Design

Brand Identity

Advertising

Team: Deb McDermott, Patrick Curley, Lindsay Baker, Jess Tran, Jen Putnam

Rise Up Cambridge is a $22 million commitment from the City of Cambridge that provides direct cash to low-income Cambridge households with children at or under 21 years of age, earning at or below 250 percent of the Federal Poverty Level. Rise Up Cambridge will enable these households to receive $500 per month for 18 months.

At A&G, we had the opportunity to create a pro-bono brand identity for this initiative as well as a campaign, working in tandem with one another. The logo is symbolic to upward momentum, as each individual can rise up to their potential. The campaign, 500 uses for $500, promotes the overall initiative and capture the attention of the Cambridge community. From paying bills to transportation to school meals, we wanted to showcase the benefits of Rise Up, which provides aid to underprivileged communities in Cambridge.

Learn more at: www.cambridge.gov/riseup